Here are some of my recent projects
Raul Engel | Investindo na Gringa
Public Figure: Investments, crypto & entrepreneurship
Partnering with Raul in 2019 proved to be a life-changing experience. As a public figure with a mission to help immigrants learn about personal finances, Raul's focus was on the Brazilian community residing in Australia. His goal was to educate them on the importance of managing their finances and to help them thrive while giving back to their adopted country.
I approached Raul with the idea of developing an online course to condense his knowledge and make it more accessible to beginners. Together, we created the first comprehensive course on finances for Brazilians living in Australia, covering all the unique financial aspects of the country, including superannuation, taxation system, and the stock market.
The result was phenomenal - with over 700 students enrolled and hundreds of glowing reviews, our partnership proved to be a resounding success. Our work together even garnered invites for Raul and I to lecture on the project's success in both Australia and Brazil.
This is a quick glimpse into our collaborative effort, where our shared passion for helping others succeed led to a remarkable outcome.
landing pages and marketing/sales funnels
online ads and social media assets
visual concepts and creations
A compilation of the best teasers and short videos used during our marketing campaigns and online events
An overview of the visual identity and marketing strategy created for some of our events and social media campaigns
My personal favourite marketing piece with this client - video edition and creation + copywriting + final cut
Sonia Dalva Art's
Public Figure: Women's Enterpreunership throught Crafting
I had the privilege of collaborating with Sonia Dalva on a remarkable project that changed the lives of many women. When we first met, Sonia was already managing a rapidly growing Youtube Channel, and we saw the potential to further spread her message through digital marketing. We worked together to rebrand her social media channels and doubled down on content creation for Youtube.
Our biggest accomplishment was the creation of a comprehensive online training course aimed at teaching women how to turn their crochet hobby into a profitable business. The course covered not only the technical aspects of selling crochet online, but also the fundamental principles of being a successful businesswoman, step-by-step.
The results were overwhelmingly positive, with hundreds of humble women in Brazil going from a delicate financial situation to a position of financial independence. They were able to sell their beloved craft to their neighbours, family, and even companies and overseas. The course was a hit, and Sonia was able to expand her line of products, offering mentorship and private training sessions.
The impact of our work was tremendous. Sonia's Instagram grew more than 4x, and her Youtube channel reached over 4 million views. An entire online business was created from scratch, giving Sonia the opportunity to reach a larger audience and help even more women through her talent for selling and crafting crochet.
This project was one of the most fulfilling experiences of my life. The humble origins of Sonia and her audience made the impact of our work all the more touching. I am deeply proud to have been a part of this endeavor and to have helped change the financial situation of so many women.
An overview of the visual identity and marketing strategy created for some of our events and social media campaigns
visual concepts and creations
online ads and social media assets
My personal favourite marketing piece with this client - video edition and creation + copywriting + final cut
Giu Roeffero
Public Figure: Productivity Mentorship for Women
I had the pleasure of working with Giu Roeffero, a well-known and successful businesswoman in both Brazil and Australia. Giu is recognized for her expertise in productivity and her "Metodo Realiza" method, and has been a speaker at numerous events. When she sought out support in the digital marketing aspect of her business, particularly for the relaunch of her "Metodo Realiza" course in 2021, I was eager to help.
Working with Giu was a learning experience, as I had the opportunity to collaborate with a successful and highly driven businesswoman. We managed to bring a fresh perspective to her marketing campaigns and create a series of online events that were watched by thousands of women in both Brazil and Australia. The restructuring of her email marketing, sales funnels, and lead generation process were key components of our collaboration.
In addition to the technical side of things, we also worked on refreshing the visual identity of the online events and updating the looks of her social channels. This was a great opportunity to bring some new concepts to her marketing strategy and create a cohesive visual experience for her audience.
Overall, it was an enriching experience to work with Giu, and I am grateful for the opportunity to learn from her achievements as a businesswoman. The success of the relaunch of her "Metodo Realiza" course and the impact it had on the women who attended is a testament to Giu's knowledge and expertise, and I am proud to have been a part of such a fulfilling project.
My personal favourite marketing piece with this client - video edition and creation + copywriting + final cut
visual concepts and creations
Daniel Marcos
Public Figure: Music Producer
Working on Daniel Marco's personal project, Base and Solo, has been an exciting opportunity for me to develop a marketing strategy, branding, and visual identity that reflects his unique approach to teaching guitarists how to take their live performances to the next level. As a well-known music producer in Belo Horizonte, Brazil, Daniel's expertise in the industry is unparalleled, and it has been a pleasure to work alongside him to bring his vision for Base and Solo to life.
Together, we have created a marketing strategy that targets guitarists looking to elevate their live performances. By emphasizing the benefits of the Base and Solo technique and the comprehensive course material, we aim to attract musicians looking to take their skills to the next level. We have focused on social media advertising and email marketing campaigns to reach potential customers, with a strong emphasis on engaging visual content that showcases Daniel's expertise.
Developing a unique branding and visual identity for Base and Solo was also a key aspect of our partnership. We wanted to create a brand that reflects Daniel's passion for music and his unique approach to teaching. Through careful consideration of color palettes, typography, and visual elements, we have developed a strong visual identity that aligns with Daniel's approach and will resonate with his target audience.
Finally, we have worked closely to create the course material itself, including 4 hours of video classes, supported PDFs, and tutorials. Through careful planning and collaboration, we have crafted a comprehensive course that delivers on the promise of the Base and Solo technique. Our aim is to provide guitarists with the tools and knowledge they need to take their live performances to the next level, and with Daniel's expertise and my marketing support, we are confident that we can achieve this goal.
Order Direct
Online Ordering and QR code System for restaurants
During my time at EatClub, I had the opportunity to launch a project called Order Direct, a technology designed to help restaurants streamline their order management process. I developed an automated process to help us prospecting new customers for Order Direct using paid ads on Facebook and Instagram.
To start the project, I conducted research on the best ways to target potential customers in the hospitality industry, analyzing data on industry trends, competitor strategies, and customer behavior. Using this research, I developed a comprehensive paid ads campaign that targeted restaurant owners and managers in specific geographic regions and with specific job titles.
The campaign was designed to generate leads for the Order Direct team, with a focus on creating highly targeted ads that would resonate with potential customers and encourage them to learn more about the product. Through a combination of compelling ad copy, eye-catching visuals, and the creating of a pre validated squeeze page, we were able to generate a significant number of leads for the company, helping to drive growth and increase revenue.
Overall, my experience with prospecting new customers through paid ads on Facebook and Instagram for Order Direct was both challenging and rewarding. It allowed me to develop new skills in lead generation and marketing strategy, while also helping to contribute to the growth of a successful software solution for the hospitality industry.
get in touch.
Whether you have a new project in mind, something noteworthy to share or simply want to say hello, don't hesitate to get in touch! I'm always keen to hear from people who take the time to stop by