Our work together started in late 2020 when Jorge approached me to start a course within my project. It was really cool because at the time it was the first or second project that Jorge was implementing, so it was very interesting to see the evolution. As it was something new, we had many "trial and errors" and many, many successes. We were really "exploring a forest" that we did not have a guide or reference for, so starting the course was something innovative for content creators in this area for the target audience.

I did not initially have the intention of doing a course, my focus was on producing content on YouTube and Instagram and achieving growth through these channels, until Jorge came up with the idea of creating something different from this, using the tools and techniques he was studying and believed in the potential. From there, we started the first project in mid-September 2020 and having a very expressive growth, mainly on Instagram.

The biggest challenge was the unknown, an area that was new even for the audience we were seeking, because their references were all people in Brazil, so showing the results and creating all the structure for that. We had great results, doing 9 courses together, with almost 800 clients only in this product.

Jorge has a very strong drive, very focused and dedicated, which is excellent for business and everyone who works with him. I saw firsthand the evolution of the processes, the organization (he has always been very organized), and the search for the best results and the way he seeks them. He has an eye for details and for understanding and also creating trends, which helped in various situations during these almost 2 years working together.