Marketing Package Options

The Marketing Essentials package is designed for small businesses that need a focused, one-time boost to their marketing efforts. This package provides a comprehensive assessment and actionable strategy recommendations to help your business improve its marketing foundation and achieve quick wins.

Services Included (one-off payment):

1. Initial Consultation:

• Duration: 1 hour

• Format: Video call or in-person meeting

• Objective: Understand the business, its goals, target audience, and current marketing efforts.

2. Market Analysis:

• Competitor Analysis: Evaluate 3-5 competitors to understand their strengths and weaknesses.

• Target Audience Identification: Define the ideal customer profile and key demographics.

3. Basic Marketing Strategy Outline:

• Brand Positioning: Clarify the brand’s unique value proposition.

• Marketing Channels: Recommend the most effective marketing channels (e.g., social media, email marketing, content marketing).

• Campaign Ideas: Provide 3-5 marketing campaign ideas tailored to the business.

4. Recommendations for Immediate Improvements:

• Website Review: Provide feedback on the business website and suggest improvements.

• Social Media Audit: Evaluate current social media presence and recommend optimizations.

• Quick Wins: Identify 3-5 actionable steps for immediate marketing improvements.

5. Follow-Up Session:

• Duration: 1 hour

• Objective: Discuss the implementation of the strategy and address any questions or concerns.

The Marketing Growth package is designed for small businesses seeking ongoing support to improve their marketing efforts steadily. This package provides regular monthly check-ins, detailed strategy planning, performance tracking, and continuous support to ensure your marketing initiatives are effective and aligned with your business goals.

Services Included: *(min 3 months term)

1. Initial In-Depth Consultation and Assessment:

• Duration: 1 hour

• Format: Video call or in-person meeting

• Comprehensive understanding of the business, its goals, and current marketing efforts.

• SWOT analysis to identify strengths, weaknesses, opportunities, and threats.

• Review of Previous Marketing Performance (customer to provide numbers for analysis)

2. Customized Monthly Marketing Plan:

• Tailored marketing strategies and tactics based on the business’s needs and goals.

• Detailed action plan with timelines and responsibilities.

3. Monthly 1-Hour Strategy Sessions:

• Review of the previous month’s performance and outcomes.

• Discussion of the upcoming month’s plan and activities.

• Adjustments and optimizations to the strategy as needed.

4. Ongoing Email Support:

• Continuous support for quick questions, minor adjustments, and ad-hoc advice.

• Response within 24 hours for all email inquiries.

5. Monthly Performance Report and Recommendations:

• Detailed report on key metrics and performance indicators.

• Insights and recommendations based on data analysis.

The Marketing Excellence package is a comprehensive solution for small businesses in Australia looking to achieve substantial growth through robust marketing strategies and dedicated support. This package includes strategic planning, execution of marketing campaigns, continuous monitoring, and in-depth analysis to ensure optimal results and return on investment (ROI).

Services Included: *(min 6 months term)

1. Initial Comprehensive Consultation and Assessment:

• Duration: 1 hour

• Format: Video call or in-person meeting

• Detailed analysis of the business’s current marketing efforts and market position.

• SWOT analysis to identify strengths, weaknesses, opportunities, and threats.

• Review of Previous Marketing Performance (customer to provide numbers for analysis)

2. Customized Quarterly Marketing Strategy Development:

• Development of a tailored marketing strategy aligned with business goals.

• Quarterly planning sessions to review and adjust strategies based on performance and market changes.

3. Bi-Weekly 1-Hour Strategy and Implementation Sessions:

• Bi-weekly meetings to discuss strategy implementation progress and upcoming activities.

• Continuous refinement of tactics to optimize campaign performance.

4. Full Marketing Campaign Management:

• End-to-end management of marketing campaigns across multiple channels (e.g., digital, social media, email).

• Creative development, execution, and monitoring of campaign effectiveness.

5. Monthly Performance Analytics and Reporting:

• Detailed analysis of key performance metrics and campaign effectiveness.

• Insights-driven recommendations for ongoing improvements.

6. Ongoing Email and Phone Support:

• Unlimited email and phone support for quick queries, advice, and strategic guidance.

• Prompt responses within 24 hours to all client communications.